When you are operating in this space, you are in the top 1-2% of everyone who is looking for a job.
When you’re at this level, you’re demonstrating your value to an employer and what that means for them.
You’re giving them the benefits you bring to the table. Things like, what you can do for them and how that will help them grow.
You’re not just looking for a job.
Sure you need to get paid, but it’s more deeply rooted than that. You genuinely love what you do and you want to do that for them. Whatever it is. Take care of customers, sell product, develop products, manage other people who develop products, etc.
It does not matter…
But what does matter is that you are going to bring in new life to this position, department, or entire company. There is something attractive about you that they want, that they love, that you make them feel good and say to themselves,
“Yeah, I want her. She’ll not only be an awesome fit for the job, but she’ll grow it and take us places we don’t know how to get to or find ourselves.”
Isn’t that what you want employers to think about you?
It took me 10 years to figure all this out, but once I did, and I started operating at the 4th level of the Attraction Pyramid, everything changed for me.
Now, it was not about the money anymore – it was deeper than that. It was about me and what I wanted to do and the types of people I wanted to surround myself with, and the corporate culture that I wanted to be a part of.
But lets get grounded for a minute - It’s always about you, it has to be, but in the interview, at the 4th level, you make it about them.
It’s about what you can do for them, what you can bring to them, how you can help them grow, how you can help them be better, and how you can help them turn things around.
It’s about how you help them identify problems they may not even know they have so they want you and feel they need you.
It’s not easy, if it was, everyone would do it.
You have to be your own person at the 4th level. You have to do what you believe is right for you.
You must stand your ground.
First, you are selling yourself on them, and they must sell you on coming to work for them. If they can’t do this, then this is red flag for you, and regardless of how much money is on the table, you need to look at this job objectively.
But most importantly, you must be a solution to their problems and clearly demonstrate you can bring in positive change.
You need to prove you are going to make things better for them. You must show that you understand them and they must have no doubt you can solve their problems.
You are the missing link they have been searching for.
Like I said, it’s not easy, but it’s not an act either – this is who you really are or need to become. You must be genuinely interested in helping them make things better at their company.
Your goals must also be aligned with their goals and you need to be going in the same direction they are.
This all starts with your job search strategy – you have one, don’t you?
A big part of your strategy includes a resume that reflects who you are and where you want to go, as this will be an employers first glimpse of you.
So what does your resume say you can do?
If it’s filled with daily job tasks, then you are missing the boat – because nobody cares about that.
Does your resume give them a vision of what you can do for them?
This is why some resumes are magnetic and get read, and others end up in the trash. If you’re still writing old-school resumes, you’re probably struggling with getting interviews.
When you have a resume that is aligned at the 4th level of the Attraction Pyramid, you’re half way there.
That part is the talk – next you get the interview and walk the talk.
And I guarantee you, when you’re truly at the 4th level, you should be getting offers more than half the time. Ten interviews should get you at least 5 offers.
And your age does not matter.
If you are 50, 60, or more, years of age and align yourself at the fourth level, you’ll have no problem beating out the younger and less expensive competition.
Some of my students who get this, come to me and say, "I have three job offers, what should I do?
I simply tell them “Isn’t that a nice problem to have?”
That’s what it’s like at the 4th level.