Over the last 22 years I abandoned almost everything I was taught about job interviewing and started from scratch.

I quickly learned the real truth in getting employers to hire me was to first get them attracted to me. Once I did this, I was able to land jobs on the very same day of my first interview.

99% of all other job candidates do the opposite. They start off by becoming attracted to an employer and that’s their first major mistake -- a mistake they may never realize.

So why do 99% of job hunters do this?

Because they are told to by “so called” experts.

But there’s a problem with what the experts say…. It’s all just made up mindless babble they fabricated out of thin air and use to fill books and confuse everyone who reads their books.

Despite expert advice, I’ve been able to get hired for practically any job I’ve ever wanted from companies that used to tell me “no”.

They would say:

1 “No. You don’t have enough experience”
2 “No. We found someone else who is a better match for our needs”
3 “No. We don’t have any openings”
4 “No. You’re overqualified”

Not sure how I can be overqualified and lack experience at the same time – but that’s what I’ve been told.

Employers don’t make sense either, but that’s another story 😉

So anyways, once I figured out how to start turning “no” into “yes” getting hired became easy and I could have any job I set my sights on.

You too can do this for any job, anywhere, anytime, no matter how bad you are at interviewing or how little college education or experience you have.

Know why?

Because they’re supposed to.

Starting from childhood, we’re taught to be wary of people we don’t know …and businesses take that to heart when it comes to hiring.

So to expect a hiring manager to go against the very habits and beliefs that are ingrained in their mind since childhood is foolish.

Since “no” is so deeply rooted into their subconscious mind, let’s look at some of the reasons that contribute to the negative responses employers are so commonly known to dish out to unsuspecting job candidates.

1.) Most people write their resume like a job description.

Their resume is simply a description of all their daily duties from their current and past jobs. And they leave it up to employers to assess this information and figure out if they are qualified.

This doesn’t work.

If you are sending out tons of resumes and hardly ever hearing back, then you are probably falling prey to one of the biggest resume mistakes.

The reason this approach will fail you is because most people who write their resume based on their current job description end up either getting the same type of job they just had, or nothing at all.

Think about it, if you are writing your resume based on your current job description, then all you are really qualified to get is the same job you have right now.

2.) You failed to relate your past experience to the requirements for the job.

If you don’t do an effective job of connecting the dots, as I like to call it, of showing them why you are qualified, then you have really missed the mark.

This is also the part of the interview where you need to educate them about you, your skills, and why you are qualified for the job.

Failing here pretty much puts you out of the running for the job.

3.) You weren't able to articulate why you were the best person for the job:

This can happen if you are nervous, or you don’t understand what qualities they are looking for in a candidate.

You might have even done a good job on selling yourself, but no better than anyone else, so what differentiates you from everyone else?

Why pick you?

4.) You weren't a culture fit:

All companies have their own culture. From strict cultures like IBM to as laid back as it gets at Apple.

For whatever reason, you did not fit in, even though you were qualified.

You don’t look like us, you don’t dress like us, and you don’t talk like us. You’re smart, there’s no doubt about it, but ...you’re a square peg trying to fit in a round hole.

This isn’t your fault – you are who you are, but it’s sure to generate a “no” from the hiring manager.

5.) You didn't seem enthusiastic about the job.

Let’s face it, some jobs are no fun and the only reason we even interview for them is because we need the money – we’re desperate and we’ll take anything.

Interviewers can smell desperation a mile away and that type of attitude shows through in every job candidate.

Some jobs you just can’t get excited about and employers don’t want to hire someone who is not interested in the job.

You had better be clicking your heels and jumping for joy or they’ll pass on you and look for someone else who really wants it.

1.) First, they write their resume like a job description based on the job they have.

2.) Then they apply for hundreds of jobs only to receive a meager response.

3.) If they get the interview, they fail to connect with the hiring manager.

4.) They most always miss the boat, which is a failure to understand what the employer is looking for.

5.) They become befuddled. Wonder what happened and feel like they’ve been blindsided.

6.) Then they repeat steps 2-5 until someone hires them. Sometimes the wait is 6 months, a year, or two or even more. It gets very depressing.

This strategy does not work.

And it makes for a long up-hill road to employment.

If you keep doing the same thing while hoping for a different result, then in the words of Albert Einstein, you’re insane.

But all is not lost…

Attraction is such a vital piece of job hunting and it should be at the root of your entire job search strategy.

But no one talks about it like I do.

No one has ever articulated and detailed these steps before.

I created a method of attraction that worked well for me and followed it for years.  I’ve selfishly kept it to myself, well that’s not entirely true, I just figured everyone else had their own method that wasn't all that different from mine.

But as time went on, I soon realized that most (99%) of job seekers had no real strategy at all.

When I employed these methods during my job search, they were just strategies, but now I’ve transformed them into what I like to call the Attraction Pyramid.

The Attraction Pyramid shows why employers are attracted to certain kinds of candidates.

It shows why job candidates get the jobs that they get or settle for. It shows why two people with the same exact education can be at opposite ends of the org chart – one being the CEO and the other a worker-bee.

There are four different levels of the Attraction Pyramid and each level shows how your value of skills appeals to an employer.

Everyone can fit in this pyramid – it’s all inclusive.

First Level of the Attraction Pyramid is: ME

This level includes a wide variety of people who are really missing the boat.

They just don’t get it and need life to slap them around a little longer.

Everyone, I think, has been at this level and quickly moves out of it.

A common response they might give to an employer is:

"I can do [blank] for you because I did something similar at the last place I worked and I want to work here because it will be a healthy move for advancing my career."

They say things like, "Please give me the job. Please give me a chance because I know I can do it and it will be good for my career."

This is what I like to call the “me me me” syndrome.

These people often forget they are here to serve the employer, and one of the benefits of working for this employer is that your skills will be enhanced.

But skill enhancement can’t be your leading reason for wanting to work there.

You’ll have a hard time convincing an employer to hire you when you tell them how great it will be for you.

Do you see what I mean?

Imagine if you went to buy a new car and the salesman said, “If you buy this car from me, I’ll make my quota for the month.” From your perspective, what do you care if he make his quota or not?  You’re in it for you, for a new car? Just as a business is in it for themselves.

If you can’t work your way out of Level 1, then you’ll struggle to secure jobs, and you'll likely be stuck in low paying jobs forever.

Second Level of the Attraction Pyramid is: Theory or Logic

This is generally where college grads are and book smart people, or anyone else with a limited vision.

They go to college, read lots of books, get good grades and then their only appeal to an employer is: I think I’m qualified to get paid for this – I went to college, studied [blank] and now I would like a job with your company doing [blank].

You see, they are using logic on their interviewer. Logic is good. I like logic.

But it’s all they know and they are forgetting about the value they need to bring to an employer, so their only style of interviewing is logic based. Went to college, read books, got great grades, now give me a job.

Maybe that strategy works for university or government jobs, but not in the corporate world.

Here’s how this works in the interview:

Guy goes on a job interview, fresh out of college, says to the employer, I went to college for Accounting, took lots of accounting classes, got all A’s and did very well. Now I think I’m qualified to be your CFO – what do you think – do I have the job?

Though slightly exaggerated, people really feel that way. And they wonder why employers keep saying ...“We’ll get back to you on that…”

Have you ever heard that before?

Maybe in a university or certain government jobs you’ll find some traction with the second level, but overall it makes for a weak candidacy.

Like I said, this level of the attraction pyramid generally applies to college grads but it doesn’t have to. It can be anyone.  I’ve seen job seekers with 20 years’ experience use a logic based approach in their interview.

At the logic and theory level you are limiting yourself and you're only going to go so far in your career.

Third Level of the Attraction Pyramid is: Tactical

This is the “I know how to do this” type of person.

I’ve done something similar before and I can do this for you.

A lot of job hunters operate in this space, but they are always changing jobs, never quite happy for long and never get settled in.

I used to be in this space, but I didn’t know it. And I didn’t know I was out of it, until I had moved on from it.

It can be a dangerous space.

You can make a decent living here, but there is a certain instability about being in this space because you’re not getting the complete picture, but that’s okay, not everyone is cut out to move beyond this space.

This level encompasses a wide variety of people here, and it’s somewhat of a natural place to be. Everyone I think tends to gravitate towards this space. Generally they are professionals of some sort, can be college grads.  Anyone can use this style from a Cashier at Walmart to an executive manager at Google.

The tactical style of interviewing is like this: the candidate goes into the interview with a certain confidence about them knowing they can do the job.

First, they play theory card and tell the employer they went to school for this.

It’s the logical thing to do.

This level combines logic and tactics.

In an interview they might say:

"I can do [blank] for you because I did something similar at the last place I worked and here is how I did it."

This is a noble approach and it does work with certain employers.

When the employer has 10 top candidates like this, it still makes their job hard to find the right person when all 10 of them are operating in the tactical space.

So how does the employer make a decision?

What they do is look for the closest person who is operating at the next level.

The fourth level.

Fourth Level of the Attraction Pyramid is: Transformation

When you are operating in this space, you are in the top 1-2% of everyone who is looking for a job.

When you’re at this level, you’re demonstrating your value to an employer and what that means for them.

You’re giving them the benefits you bring to the table.  Things like, what you can do for them and how that will help them grow.

You’re not just looking for a job.

Sure you need to get paid, but it’s more deeply rooted than that. You genuinely love what you do and you want to do that for them. Whatever it is. Take care of customers, sell product, develop products, manage other people who develop products, etc.

It does not matter…

But what does matter is that you are going to bring in new life to this position, department, or entire company. There is something attractive about you that they want, that they love, that you make them feel good and say to themselves,

“Yeah, I want her. She’ll not only be an awesome fit for the job, but she’ll grow it and take us places we don’t know how to get to or find ourselves.”

Isn’t that what you want employers to think about you?

It took me 10 years to figure all this out, but once I did, and I started operating at the 4th level of the Attraction Pyramid, everything changed for me.

Now, it was not about the money anymore – it was deeper than that. It was about me and what I wanted to do and the types of people I wanted to surround myself with, and the corporate culture that I wanted to be a part of.

But lets get grounded for a minute -  It’s always about you, it has to be, but in the interview, at the 4th level, you make it about them.

It’s about what you can do for them, what you can bring to them, how you can help them grow, how you can help them be better, and how you can help them turn things around.

It’s about how you help them identify problems they may not even know they have so they want you and feel they need you.

It’s not easy, if it was, everyone would do it.

You have to be your own person at the 4th level. You have to do what you believe is right for you.

You must stand your ground.

First, you are selling yourself on them, and they must sell you on coming to work for them. If they can’t do this, then this is red flag for you, and regardless of how much money is on the table, you need to look at this job objectively.

But most importantly, you must be a solution to their problems and clearly demonstrate you can bring in positive change.

You need to prove you are going to make things better for them. You must show that you understand them and they must have no doubt you can solve their problems.

You are the missing link they have been searching for.

Like I said, it’s not easy, but it’s not an act either – this is who you really are or need to become. You must be genuinely interested in helping them make things better at their company.

Your goals must also be aligned with their goals and you need to be going in the same direction they are.

This all starts with your job search strategy – you have one, don’t you?

A big part of your strategy includes a resume that reflects who you are and where you want to go, as this will be an employers first glimpse of you.

So what does your resume say you can do?

If it’s filled with daily job tasks, then you are missing the boat – because nobody cares about that.

Does your resume give them a vision of what you can do for them?

This is why some resumes are magnetic and get read, and others end up in the trash. If you’re still writing old-school resumes, you’re probably struggling with getting interviews.

When you have a resume that is aligned at the 4th level of the Attraction Pyramid, you’re half way there.

That part is the talk – next you get the interview and walk the talk.

And I guarantee you, when you’re truly at the 4th level, you should be getting offers more than half the time. Ten interviews should get you at least 5 offers.

And your age does not matter.

If you are 50, 60, or more, years of age and align yourself at the fourth level, you’ll have no problem beating out the younger and less expensive competition.

Some of my students who get this, come to me and say, "I have three job offers, what should I do?

I simply tell them “Isn’t that a nice problem to have?”

That’s what it’s like at the 4th level.

There’s two very important things you need to understand to succeed in your interviews:

1. Ability to prove worth

It is one thing to call yourself an effective leader or that you're able to do many things. It is another to back it up. You need to prove to employers you have what it takes or its all lip service.

What you need to do is provide real, tangible examples of accomplishments from your past jobs. Its one thing to say you can do something, and another when you back it up with real life stories from your past.

This is how you can clearly separate yourself from your competition.

2. Enthusiasm

If you've taken the time to demonstrate your worth and do homework on the company, you're probably in good shape.

So how do you demonstrate enthusiasm?

That gets tricky.

It's also hard to teach enthusiasm ...and you can't fake it.

It's your own level of interest in the company, how excited you are to be there, your authenticity, the expressions on your face, the tone of your voice, your attentiveness - it's all those things and more rolled into one.

But I think the root of enthusiasm is the confidence you have in yourself. When you are confident in yourself and in what you're doing, enthusiasm shines through, automatically.

Once you know what to say and how to say it, that makes all the difference in the world and dramatically raises your chances for getting the job.

All you need to do to get hired for the job you want is start impressing interviewers using a well-structured method and positioning strategy that demonstrates your knowledge of the problems a prospective employer is going through and how you are a solution to those problems.

THAT'S IT!  That is the KEY to landing any job, anywhere, anytime, no matter how little experience or education you have.

Let's face it... You can’t bludgeon the job market with your resume and expect an employer to reward you with a job offer.

That’s doesn’t work.

You need a strategy that builds momentum in your job search and makes you better and stronger each time you interview for a job.

A strategy that will produce multiple job offers -- where you look at each offer objectively and choose the one that is best for you.

That’s right, I said choose, meaning that when you do this right, you’re likely to have more than one employer who wants to hire you.

It's a fact -- employers want to hire the best people – it’s vital to their success, just as choosing the right employer is vital to yours.

I’ve set aside some time to personally review your current interviewing and positioning strategy and design a custom interview success plan for you.

This will help you optimize your job search and interviewing strategy and get you hired for a job you want in considerably less time than it would take you otherwise.

If you don't have a strategy, I'll help you create one.

Not only will I design a custom interviewing and job search strategy for you, but I’ll also create a detailed framework of exactly how it works and give you that as well ...so you can make the necessary adjustments in your strategy and start implementing it immediately.

Maybe you’re at Level 1 and need help getting to level 3.

Or maybe you’re at level 2 and need help getting to 3 or 4, then I can help you.

I’ll show you how to put all those old style interviewing techniques behind you and progress to the next level and beyond.

If that sounds interesting to you...

I’ve posted a short description of how this works

Go here to read it.

Assuming you're interested in getting my help, you'll want to proceed to the next step.

That's simply a short video that explains everything how High Performance Coaching Blueprint works and walks you through exactly what will happen during your session with me.

There are two.

First, I’m unable to extend this offer to just anybody.

There are some qualifications you'll need to meet - the "biggest" being that you're serious about your success, and at the very least, you have to be open to new ideas and suggestions.

The second, this is very time sensitive ...for a reason.

We're a small company (by design) and can only offer a handful of these each month.

They're all granted on a first come, first served basis.

So if you found this article helpful, and would like to see exactly how these types of strategies could improve your interviewing performance, go here:

I’ve set aside some time to design a fully customized job interviewing strategy & framework for you ...using the guidelines of the Attraction Pyramid I described in this article.

...And I’ll do it for you, but you need to get registered soon.

If that sounds like something that could help you, go here before all availability is taken.