One of the most important questions that you need to prepare for is, “Why do you want to work here?” That’s right. Why do you want to work here?

You need to think about that question deeply and to come up with a strong, compelling answer that is going to resonate with employer. You can’t just say, “Oh, you know, I’d like your company, I like your products. You know, that’s it”. And that’s what a lot of people do. They’re like, “Oh, you know, it’s a nice place to work. I heard a lot of good things about it. I think I’ll give it a try.

You know what? That doesn’t cut it. You need to dig deeper. I encourage you to dig deeper and find out inside what it is about this company that attracts you so much. What is it? What do they do? Is it their culture? If it’s their culture, what specifically is it about their culture. If it’s their products, what is it about those products? You can’t just say, “Oh, I like them. They’re nice”. You need to dig deeper and to find a real compelling reason about what it is and why you are aligned with this company.

So, there’s a few different ways that you can align yourself with a company. One of them is their mission statement– their values. And you can find this about any company; you can just go to their website and find out what’s important to them; they’ll tell you in their mission statement.

And then do you agree with that? I mean, maybe they’re environmental; maybe they’re a very environmentally conscious company and so are you. And maybe you are very environmentally conscious.

So, that should be one part of your answer. You could say, “I noticed in your mission statement that you guys are very environmentally conscious and so am I” and then explain.

Explain how and why you are environmentally conscious; not that you just recycle on Tuesdays, but talk more deeply about your own passion for whatever it is about the environment, whether it’s recycling, whether it’s air pollution, air quality, whatever it is, mention this to them. This is going to be one thing that’s going to connect you to their values. And this is one reason why they should hire you because your values are aligned with their values.

Then the next thing you want to do is touch on work culture; touch on their culture. What is it about their culture that attracts you? You can’t just say, “Oh, I read it online and I heard you guys have a great culture. I think really I’d like to be a part of that”. That doesn’t work; you want to go deeper and you have to dig. You have to find out what it is about this company? What does this company do that makes you feel compelled to work there?

Now, in some cases, maybe it’s nothing; maybe it’s just a job. Maybe it’s just a job to you and you’re just looking for a paycheck. And there’s nothing wrong with that.

But I’ll tell you this; that puts you at a disadvantage. It puts you at an immediate disadvantage because there’re going to be other people who really want work there. They’ve wanted to work there their whole lives.

They feel passionate about this company and what they do; whether it’s their products, their services, the way they treat their customers and how they feel about the environment or maybe they have strong religious or political beliefs that are aligned with who you are.

Those are all reasons why you would want to work there. So, you can’t just have a superficial answer that says, “I’d like to be here because I think you guys are great”.

I encourage you to put some time and effort into finding out how or why that you are fundamentally aligned with this company. If you can, try to connect your reason for wanting to be there with something personal or emotional; maybe this company or one of the products had an impact on you when you were a child and ever since then you’ve always wanted to work there. It could be as simple as that.

So, this video is a little bit more about how to answer the question and the framework and what needs to be in your answer rather than giving you a specific answer. I can’t tell you why you want to work there; I can’t.

And I’ll tell you this; I get people writing into me every single day. They’re like, “Don, you know, how to answer this question; why do I want to work there?” I’m like, “I don’t know. Why do you want to work there?”

And most people don’t know the answer to that question. And if they would just put some time and effort and thought into what deep down reason inside of them is compelling them to work there, that’s going to put you at an advantage over everyone else, because most people aren’t going to have a good answer for why they want to be there. They just want to be there because they need a job, but you’re better than that.

I know you’re better than that because you’re here watching me today; that’s how I know you’re better. I know you’re better than everyone else because you are trying to improve yourself. You were trying to make yourself better. You have your own internal values that are forcing you to step up and that’s what you need to convey in the interview.

Let them know that you have your own values and that your values are aligned with their values and that makes you one of them. And why wouldn’t they want to hire one of their own people. That’s how you do it my friend. Alright, good luck on your next interview.

Now, if you’d like to go a little bit farther in the question process, there’s a great guide. It’s called The Complete Interview Answer Guide. This book goes into more detail than I can here on, “Why do you want to work here?” It covers, “Tell me about yourself?” It goes into the weakness and the strengths questions, “Why did you leave your last job?” I’ve got about 150 different questions in this guide.

You can get it in PDF download, you can get it in hard copy like this, mp3, video. It’s the only book around that is actually available in hardcopy, e-book, audio and video. It’s been around that long; it’s that good. It’s that good of a book that it has withstood the test of time and more people use this guide than any other guide to prepare for job interviews.

And it’s used at all levels. It’s used at the executive level, management, director, engineering, software, administrative; all different levels, people use this guide because it transcends all those different levels beautifully and no the book can do that.

So, I encourage you; give this book a try. You can download it from It’s like 50 bucks. Best thing you can do before your next interview.

Alright, my friend. Good luck on your next interview and I will see you in the next video. Bye now.

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